Intelligent Marketing Automation for Sports Betting

Chalkline Sports drives customer clicks and transactions to sports books, casinos and media companies with data-driven precision.

US Casinos & Tracks | US Sports Books

Connect with Chalkline at G2E: Drop in on our panel | Schedule a Demo

For Operators

Own the thumb of every sports bettor.


Automate and personalize mobile content to drive transactions.

Instantly stand up an SEO-rich blog with trackable deep links and rich reporting.

Leverage your investment in CRM with loyalty across digital channels.


Make better marketing decisions quicker.

Drive results with intelligent, persona-driven marketing automation solutions.

Get up and running quickly with experienced professionals.


Deliver Mobile-First “sports betting lite’ games for fun, points and prizes.

Drive brand loyalty and footfall.

Prepare for legal (US) expansion of real money wagering.


Turnkey Mobile Experiences


Personalized Bet Offers


Self-Optimizing Marketing Automation


Actionable Bettor Intelligence

For Publishers

Automate personalized content to build customer loyalty across digital channels.

Monetize your existing relationships with future sports bettors.

Chalkline easily integrates with your CMS and CRM, delivering rich, personalized mobile sports betting experiences to fans.

Build customer loyalty with mobile fixed-odds ‘Bet for Fun’ games

Maximize data capture throughout the Event Lifecycle for Big Events

Create localized and customized sponsor engagements with odds-driven content

Automate the growth of rich customer databases for future revenue streams

Leverage intelligence tools and data sets to better target, engage and monetize your audience


You’re in Good Company

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Sun International: Hotels, Gaming and Entertainment Group

Don Best Odds Service

Outkick the Coverage

Integrated with Industry-leading Vendors

Our turnkey solutions are powered with some of the most trusted names in sports betting and gaming, with more coming soon.


Sportradar: Driven by Data

Kambi logo


Chalkline’s experienced team has held leadership positions in regulated sportsbooks, casino groups and ecommerce companies around the world.

Daniel Kustelski

Co-founder & CEO

Jason Foster

Co-founder & Head of iGaming

Joe Kustelski

Co-founder & Head of Product

Our product development team and advisory board have deep experience in regulated gaming, ecommerce, analytics and BI.


We’re active in the industry, and love to meet new folks. Come say ‘Hello’ at any of these events.


October 3 – 5, 2017 – Las Vegas

We’re already looking forward to coming back to G2E. Come meet with our CEO, Daniel Kustelski, who will be speaking on a panel moderated by David Purdum of ESPN.

>> Learn more about Daniel’s ‘Sports Betting in the USA’ session

>> Connect with Daniel on LinkedIn and meet up with him in Las Vegas



Sports Betting USA

November 14 – 15, 2017 – New York

We’re ecstatic to be part of this inaugural conference. Meet our team and spend time with our CEO, Daniel Kustelski.

>> Connect with Daniel on LinkedIn


February 6 – 8, 2018 – London

Chalkline will once again be heading across the pond to London for ICE: Totally Gaming 2018.

>> Connect with Daniel on LinkedIn and meet up with him in London

ICE 2018

GiGse 2018

April 2018 – San Diego

Our CEO Daniel Kustelski and Head of iGaming Jason Foster will be there. Shoot us a note if you plan to attend and would like to meet up.

GiGse 2017

Betting on Football 2018

May 2018 – London

Our CEO Daniel Kustelski and Head of iGaming Jason Foster will be attending this fantastic conference again.

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