Even the NFL needs new fans and new revenue streams.
But, there’s this: ratings for the 2016 NFL season are down. It’s unlikely that’s due to a lack of awareness–football surrounds us this time of year, in a consuming way that only America’s Most Popular Sport can.
What’s this NFL Twitter relationship going to look like?
Twitter Live streaming combines NFL and Twitter aspirations and creates an interesting growth window for Live-in-Play betting.
Granted, Twitter streaming will not work for active sports bettors until they fix the streaming lag. In Europe, for examples, punters pay a premium for quicker streams. One has to ask: is that a service that Twitter can offer for NFL viewers as a premium offering?
That said: mobile wagering is THE sports betting trend today, and this dalliance between Twitter and the NFL feels like a potentially big step towards a more serious future of mobile-first, socially-integrated, Live-in-Play wagering on the NFL.
With the NHL in Vegas and the NFL heading to Vegas, and with the NBA dipping their toe into Sin City with Summer League, we’ll see more activity and interest here for sure.
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