Outkick the Coverage: A Case Study in Mobile Engagement

The Opportunity: College Football Passion

Prior to the 2017 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.

Outkick the Coverage Parlay Picker

Chalkline's Mission

  • To deliver turnkey, mobile-first games that engage passionate fans throughout college football season.

  • To build a community database of validated emails and mobile numbers.

  • To immediately drive clicks and conversions to support Outkick’s business goals.

The Results

  • Fans are highly engaged: +70% conversion rate
  • Games are easy to play: +67% completed the game in less than 28 seconds
  • Players are mobile: +75% played on their phone
  • Players are young: +50% Millennials

Learn More About the Results

What the Client Said

"Chalkline got me up and running in less than a week.

The platform, the reporting and the analytics--it's all been easy to use and our fans love it.

Everything Chalkline has done has exceeded my expectations.”

Clay Travis

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