The Opportunity: College Football Passion
Prior to the 2017 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.
To deliver turnkey, mobile-first games that engage passionate fans throughout college football season.
To build a community database of validated emails and mobile numbers.
To immediately drive clicks and conversions to support Outkick’s business goals.
- Fans are highly engaged: +70% conversion rate
- Games are easy to play: +67% completed the game in less than 28 seconds
- Players are mobile: +75% played on their phone
- Players are young: +50% Millennials
What the Client Said
"Chalkline got me up and running in less than a week.
The platform, the reporting and the analytics--it's all been easy to use and our fans love it.
Everything Chalkline has done has exceeded my expectations.”
Drive Results Quickly with Chalkline Products
Personalized mobile-first content and interactions for bettors.
Case Study: Mr. Green
Drive more clicks and conversions to your site with turnkey games.
Case Study: Outkick the Coverage