Outkick the Coverage: A Case Study in Mobile Engagement

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Build your sports bettor database with fun, simple 'sports betting lite' fixed-odds game that take less than one minute to complete and capture player email addresses or mobile numbers.

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Converting Social + Web Visitors to Email Addresses

Prior to the 2017-18 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.

After running a highly successful, season-long college football program–capped with season-high numbers for the CFB Playoffs–Chalkline worked with the client to build and distribute NFL playoff games. All deployed in less than a week, engaging thousands of new players with a passion for pro football (and who were lamenting the end of the gripping college football season).

Outkick the Coverage Parlay Picker

Chalkline's Mission

  • Deliver turnkey, mobile-first games that engage passionate fans throughout college football season.

  • Build a community database of validated emails and mobile numbers.

  • Drive clicks and conversions to support Outkick’s business goals.

The Results

  • High ROI: Payback period less than one month
  • Fans are highly engaged: +70% conversion rate
  • Games are easy to play: +67% completed the game in less than one minute
  • Players are mobile: +75% played on their phone
  • Players are young: +50% Millennials

Learn More About the Results

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What the Client Said

"Chalkline got me up and running in less than a week.

The platform, the reporting and the analytics--it's all been easy to use and our fans love it.

Everything Chalkline has done has exceeded my expectations.”

Clay Travis

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