Data Visualizations that Drive Profitable Decisions
For operators, there’s no shortage of data. What matters? And, how can I minimize the amount of time required to digest data that informs profitable decisions?
BettorBI leverages first party data and layers additional data sets that enrich and segment your data into actionable, persona-driven clusters.
Intelligently Monetize Your Audience
Chalkline automatically builds rich customer profiles that deliver your content and offers to customer segments across channels, in real time. By analyzing your audience throughout the event lifecycle, Chalkline empowers operators to understand the patterns and behaviors that drive bets, clicks and shares.
Retain & Grow Customers through Personalization
Most operators agree: their biggest growth opportunity lies in retaining and growing your existing customers. Chalkline’s BettorBI informs the customer path from sign-up to deposit to regular customer. Own the most valuable micro-moment along the way with data that informs the most cost-effective marketing spend to convert each step.
Predictive Customer Modeling
“Go where the ball is going to be.” Chalkline’s machine learning technology analyzes your customers’ behavior, and automatically builds models that predict future behaviors. More importantly, BettorBI compares your data to larger audience segments and recommends specific marketing activities for customer acquisition.