‘Convergence’ feels like a likely theme for ‘Sports Betting in the USA.’
First of all, we’re already looking forward to our trip to the Sports Betting in the USA Conference in New York City on November 14 and 15.
Ewa and the Clarion Events team have put together an incredible program…and their timing simply could not be better.
The conference represents exciting (to us, at least) converging trends and input from:
- Professional Sports Leagues
- Gaming Operators
- Regulatory and Advocacy
A quick rundown on our view of key stakeholders and why their participation is important:
Many states actively seek the new revenue stream that sports betting offers. As of August 2017, 12 states have lined up with legislation that will permit regulated sports betting if PASPA is overturned.
Professional Sports Leagues
While we’re not sure that Roger Goodell will be there, we are fairly certain that Adam Silver’s NBA will be well represented, as will all the other American pro sports leagues.
Because there’s so much money on the table, this will be a great place for the leagues to reat conference to test which way the the wind is blowing.
While many stakeholders have ideas about how regulated sports betting can roll out across the United States, most observers expect that wagering will roll out through existing regulatory infrastructure: casinos, tracks and racinos.
Because we’ve integrated a sports book into a casino, we clearly recognize there’s a lot to sort out before this happens.
That said, we expect to see Las Vegas well represented at the conference.
Regulatory and Advocacy
It’s in no small part due to the American Gaming Association that this conference is even happening.
A quick look at the English Premier League sponsorship landscape indicates that the media may have as much to gain from regulated sports betting as any stakeholder. New players will spring up, and existing players like ESPN may get a new life pouring data-rich fuel on the wildfire that could get sparked by a favorable SCOTUS decision.
There’s no doubt about it: Americans love to bet on sports.
According to the AGA:
- 30,000,000 Americans currently wager on sports
- Americans wagered nearly $150,000,000,000 in 2015
More importantly, if sports betting is regulated:
- The number of sports bettors in America will nearly double to 58,000,000
- Gross Gaming Revenue for sports betting will top $11,000,000,000
In any case, there should be plenty to talk about.
We’ll see you there.
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