Five Take-aways from the 2017 Betting on Sports Conference

The 2017 Betting on Sports Conference again proved to be one of the best B2B sports betting events on our calendar. Very productive for operators, vendors and stakeholders alike.

Our Top Five Take-aways from this year’s conference:

1. Marketing conversations focused on two areas: Personalization and Customer Data.

Chalkline Sports was built on the idea that the customer’s mobile device is the key to their heart. On social media, the world is personalized into neat little snack-sized bites. Why shouldn’t sports betting be the same?

2. Intelligent data management across the organization is a critical priority in an increasingly competitive landscape.

With in-play betting growing and customer data sets expanding, the need for real-time data across the enterprise has never been greater. Many opinions and many great case studies were presented about how to proactively manage this opportunity.

3. Product roadmaps for operators are long, so vendors in the space must provide simple, impactful integrations.

If you’re a vendor trying to make an impact and get adoption, you must be turnkey. Because there’s so much competition among operators, many sports books are willing to take a chance if they can get a product up and running quickly.

At Chalkline, we’ve heard this early and often, and our productsBetAssist, BettorGames and BettorBI–reflect our belief that clients should be up and running in less than 30 days. Period.

4. The potential of the United States betting market sparked a lot of interest and conversation.

A standing-room only crowd gathered on Thursday to hear about sports betting in the US from our friends Benjie Cherniak, Daniel Wallach, Quinton Singleton & Jeff Ifrah.

With the US Supreme Court set to hear the appeal on the NJ sports betting case, we expect to see a high level of interest going forward.

If you’d like to discuss our global experience and US specialization, just get in touch.

Also, if you’re planning to attend the Sports Betting in the USA Conference, let us know!

5. Each sport has it’s own unique path forward.

Football presents well-worn ground for operators. However, basketball presents a different type of opportunity with the growth of the European leagues, the expanded reach of the NBA, and increased popularity in Asia. As David Stern said at G2E in 2016, the popularity of the sport will likely be tied to regulated sports betting.

Until next year at the 2018 Betting on Sports Conference!

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