Mr. Green: A Case Study in Personalized Mobile Content

The Opportunity

Prior to the kickoff of all European football seasons, Chalkline partnered with Mr. Green Sportsbook, part of Mr. Green – The Award Winning Online Casino to deploy BetAssist, and deliver personalized micro-site and landing page content. BetAssist engages existing customers and drive more bets through beautiful mobile interfaces that are fully integrated with your sports book.

Mr Green Michael Vaughan

Chalkline's Mission

  • To deliver turnkey, mobile-first personalized bettor experiences that drive clicks.

  • To build on the community database of validated emails and mobile numbers.

  • To automate match and team-specific messaging via email and mobile.

The Results

  • Rolled out mobile-first micro-site with top six leagues in less than 30 days.
  • Integrated real-time odds and deep-links via Kambi and Sportradar.
  • Integrated customized promotions, video and social casino.

Learn More About the Results

What’s Next?

What the Client Said

"Online punters demand great content, and Chalkline immediately helps us deliver engaging data visualizations to our customers' phones.

Getting up and running was simple. Chalkline quickly integrated with our existing software and data providers. They've operated regulated books before, so they understand what we're trying to accomplish."

Enda Gaffney
Head of Sportsbook, Mr. Green

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