Lottostar: A Case Study in Bettor Business Intelligence

The BettorBI Opportunity

Chalkline partnered with popular South African online lotto operator Lottostar to:

  • Develop a line of Parlay sports products using Chalkline APIs and the Lottostar payment processing.
  • Collaboratively implement BettorBI, to better understand Lottostar customers with an eye towards improving marketing ROI.

BettorBI Lottostar

Chalkline's Mission

  • To jointly build fixed-odds sports games that integrate with Lottostar's platform, using Chalkline APIs.

  • To implement BettorBI and build data visualizations that power better marketing ROI.

  • To automate marketing messaging, with a focus on mobile, to drive more bets and social shares.

The Results

  • Client fully integrated in less than 45 days.
  • Delivered customized line of Chalkline APIs to support future lotto-based sports products.
  • Created data visualizations for all key client focus analytics areas.

Learn More About the Results

What’s Next?

  • Roll out BettorGames snackable games for Premier League, Ashes and Rugby Union.
  • Roll out BetAssist content micro-sites for cricket and football.
  • Leverage increased pool of user data to build out second version of customer personas and business rules, to further improve marketing ROI.

What the Client Said

"The team from Chalkline got us up and running fast.

Chalkline's platform keeps interfaces simple for punters, and their bettor business intelligence visualizations are more actionable than any other tools we've used.

They know exactly what they're doing--they've done this before.”

Mike Hurwitz, Managing Director

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