ICE Africa 2018: Three Reasons We’re Going

1. ICE Africa feels much bigger than Africa.

Having attended ICE in London for the past 10 years or so, it’s a huge step to have ICE represented in Africa. With 24 African countries represented and with delegates from 90+ countries already registered, this feels like a solid start.

Many of our friends and former colleagues from Europe intend to join us for the conference, making this first ICE Africa truly a global event.

The international gaming community certainly appears to recognize the opportunity on the continent, especially when it comes to sports betting.

From our ‘Trends to Watch‘ at the beginning of 2018:

2. We’re welcoming the opportunity to see what’s new in sports betting.

Live-in-play, mobile, social games, eSports and artificial intelligence are just a few of the digital trends driving the worldwide sports betting industry.

Africa Gaming Dashboard - Sports Betting

Especially in high-growth markets such as Africa, understanding and harnessing new technologies will be essential to scalable success and differentiation in an increasingly crowded market.

The retail-to-mobile conversion is happening right now. Many more technological disruptions are ahead for gaming, in general, and sports betting, specifically.

3. Growing opportunities in the sports betting space create more room for start-ups.

Start-up companies are part of the disruptive element, bringing new technologies or approaches to market in an agile manner. Some start-ups fail, some start-ups become mid-sized companies and some start-ups get acquired by big companies.

Very much looking forward to my session with some seasoned business builders and gaming professionals:

Session: “Sustainable Start Ups: How to position yourself for acquisition”

Moderator: Amne Suedi, Principal, Shikana Law Group
Dolan Beuthin, CEO, BestBet360
William Reyneke, Operations and Marketing Director, Gbets

ICE Africa 2018

Reach out and let me know if you’ll be there. Look forward to connecting!