Chalkline Sports CEO Daniel Kustelski sat down with Rob Cressy, founder of baconsports.com and host of the Sports Marketing Huddle podcast, to discuss the current state of affairs in the US sports betting industry.
Listen to the full podcast here, or read on for our biggest takeaways from Daniel and Rob’s conversation.
Sports Betting is Not Just for Operators
Sports betting legalization in the US represents a massive opportunity not only for casino operators and racetracks, but for media companies and brands looking to engage with sports bettors. On the Sports Marketing Huddle, Daniel shares his actionable steps for marketers looking to capitalize on the rapidly growing industry.
I recently had @djkustelski on The Sports Marketing Huddle podcast to talk about the current sports betting landscape + what you need to be paying attention to moving forward.
— Rob Cressy (@robcressy) November 10, 2018
The Opportunity Lies in Bettor Education
The US sports betting industry has been confined to Nevada for so many years, and a majority of people are unfamiliar with sports betting terminology or how sports betting actually works. Education is essential to converting casual bettors into high-value sports bettors, and the ultimate way to engage these sports fans is through no-risk, free-to-play games.
— Chalkline Sports (@ChalkLineSports) October 31, 2018
As casual bettors learn the ins and outs of sports betting through free-to-play offerings, media companies and operators can deepen both engagement and brand loyalty. Eventually, players will have the knowledge and the confidence to place real money wagers, which is where the real monetization begins.
Mobile-First is Essential
Mobile is arguably the most important channel for digital marketing today, and this is no different in the world of sports betting. In the next 3-5 years, almost 75% of sports wagers in the US will be made on a mobile phone, meaning brands need a highly functional and sleek mobile platform to remain relevant.
Being mobile-first should be a priority for any media companies or brands looking to effectively engage the sports betting market.
A final point on the Sports Marketing Huddle episode was this: the real key for brands and media companies looking to capitalize on the growing US sports betting industry is to stay knowledgable and stay informed. That means understanding what states are legalizing, what media properties are heavily involved in sports betting, and actively engaging with brands to learn what has been successful.
Brands that can keep up will put themselves in the best position to succeed.
Chalkline Sports acquires and engages sports bettors at scale for operators and media companies. We build simple, fun, mobile-first games to educate and engage sports bettors, then measure everything and deliver actionable marketing solutions to our clients.