Tropicana Sports: Creating a Free-to-Play “Front Door” for Sports Betting

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About Tropicana Sports and Tropicana Atlantic City

Tropicana Sports is rooted in a rich history of regulated gaming. Tropicana Atlantic City has been a top destination in the state of New Jersey for the past three decades. Plush accommodations and over 125,000 square feet of gaming space make Tropicana AC the premier casino and resort experience on the Atlantic City Boardwalk.

Just this year, Tropicana completed over $200 million in renovations and additions. The hotel complex now includes over 25 restaurants, 25 shops, 20 bars and lounges, 4 pools and countless other amenities.

Plus, over 2,400 slot machines and 132 table games makes Tropicana AC one of the largest land-based casinos in the state.

Tropicana Sports

The Opportunity

Following the legalization of sports betting in New Jersey back in June, Tropicana AC recognized several massive opportunities for 2018.

  • Launch a “Sports Betting Front Door” at Tropicana Sports during the rollout of their live sports book.
  • Engage and educate fans with fun, localized sports betting games.
  • Collaborate with operations, marketing and compliance to ensure program success.

The Solution

In June 2018, Tropicana AC partnered with Chalkline Sports to deploy Tropicana Sports, a free-to-play sports gaming platform that would help identify, engage, and acquire potential customers prior to sports book launch.

Chalkline’s fun, simple Bettor Games functioned as the aforementioned “Sports Betting Front Door.” Our turnkey solutions gave Tropicana Sports the freedom to bring customized, regionally focused games to their customers, increasing both site traffic and depth of player engagement.

Key Features

  • F2P game platform for email and mobile number capture.
  • MLB, NFL, NBA, MMA, NHL, WWE and PGA games driving regional interest in NJ, PA, NY and DC.
  • Bettor Education programs and property-based prizing.
  • Multi-sport, multi-odds games.
  • Featured 'Leaderboard Games' to drive repeat play.
  • Custom audiences for low-cost Facebook ad campaign.
  • Promotional email marketing automation and personalization.
  • Retail solutions to capture 'unknown patrons.'

Tropicana Q3 2018 Scorecard

60+

Unique Games

74%

Mobile Engagement

77%

Players from NY, NJ and PA

158%

Monthly Player Growth

72%

Repeat Players

45%

Email Open Rate

Driving Results for Clients

“Chalkline got Tropicana's Free-to-Play, live odds sports games up and running within weeks of the PASPA decision. this enabled the casino to get a jump on identifying and engaging potential sports bettors before the sports book was live."

"The platform's flexibility and the Chalkline team's deep industry knowledge allowed us to push the envelope with custom games, leaderboards, unique contests and prizing that kept our players engaged and coming back week after week."

“Chalkline should be an integral part of the go-to-market strategy for any property's sports betting plan.”

Chris Capra
VP Online & Internet Marketing, Tropicana Entertainment Inc.

Tropicana Sports Thursday Night Football Kickoff

About Chalkline

Chalkline Sports provides turnkey solutions to acquire and engage sports bettors at scale for operators and media companies. We build simple, fun, mobile-first games for sports bettors of all experience levels. Then, we measure everything and deliver actionable data to our clients.

Learn more about our BettorGames and BettorBI tools.

Learn More About Chalkline Sports