The Operator's Edge Episode 5: Register Now
20-minute Webinar: "3 Reasons to Bet On Baseball for Customer Acquisition"
Presented by Chalkline CEO Daniel Kustelski
Thursday, March 21st at 12:00pm EST / 9:00am PST
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There’s been a lot of discussion about betting on the Academy Awards.
The 91st Academy Awards take place on Sunday, February 24 at 8:00pm EST / 5:00pm PST at the Dolby Theater in Los Angeles, California.
It’s a popular event. Around the globe, 26.5 million people watched the Academy Awards in 2018.
With sports betting now legal in many states, should players be allowed to wager on the outcome of the event? Should you be able to win money by picking Black Panther for Best Picture or Amy Adams for Best Supporting Actress?
There’s been a lot of conversation in the industry about permitting real money betting on the Academy Awards.
What we know is this:
- 180,000,000 in the US watched a movie in the theater or online in 2018.
- F2P Games are legal in 50 states. Today.
- F2P Games engage fans and help build database.
The Royal Wedding: A Case Study
As an example: our 2018 Royal Wedding Game engaged casual fans around the marriage of Prince Harry to Meghan Markle.
The results for our clients exceeded expectations. We received nearly 10,000 entries for one client, and the game achieved the highest level of engagement on social media of any Chalkline game before or since.
Importantly, The Royal Wedding Game players varied from standard F2P sports-betting games
- 60% were female (as opposed to 85% male for most sports games)
- Players skewed younger: 70% of the players were under 44 years old.
- The game was shared 3 times as much as sports games.
Using F2P Games for ‘Pop Culture’ Customer Acquisition
The Chalkline Sports platform empowers you to offer completely customized, easy-to-play mobile-first games for all types of players.
Hosting an Oscars game for your property is as simple as giving us a call.
You can offer a simple game with live odds for:
- Best Motion Picture
- Best Director
- Best Actress
- Best Actor
- Best Supporting Actress
- Best Supporting Actor
Want to customize the game even more? It’s easy to do. Actor props? Over/under on acceptance speeches? We can do it.
Learn more about how F2P games can help you acquire customers and build your database, or just reach out if you’d like to learn more.