The Operator’s Edge: Four Sports Betting Personas at Every Casino

Coming Thurday, July 18: Episode 9 of ‘The Operator’s Edge’ monthly webinar series. Chalkline CEO Daniel Kustelski will share four sports betting personas you can find at every casino.

More importantly, he’ll share experienced-based strategies and tactics on how you can identify, market and convert uncarded customers. Daniel has successfully integrated a sportsbook into a land-based casino and has the data to back up these strategies.

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The Operator's Edge Episode 9:

Four Sports Betting Personas at Every Casino

Host: Chalkline Co-Founder & CEO Daniel Kustelski

When: Thursday 7/18 @ 12pm ET

Where: Chalkline Sports on Livestorm

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What You Will Learn in Our Webinar:

  • Different types of sports betting personas to look out for at casinos.
  • How different personas compare in volume and profitability.
  • Changing tactics and strategy for acquiring different personas.
  • How to convert casual bettors into more valuable bettor types.

Watch Past Episodes of ‘The Operator’s Edge’


Future Chalkline Webinars


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The Chalkline Sports F2P Sports (Free-to-Play Sports Betting) platform drives customer acquisition, deepens engagement and increases transactions for sports betting operators, media and affiliates.

Catch Up On Past Episodes of "The Operator's Edge"

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