BetAssist: Automated, Personalized Content for Sports Bettors

Rich data visualizations and personalized messaging for each customer.

Player profiles + content curation + bettor algorithms = higher LTV.

Mr Green Sportsbook BettorFeed

Talk to Sports Bettors More Powerfully

  • Personalized sports-betting content.

  • Embedded deep-links drive customers to the betslip for more action.

Marketing and Content Automation

  • Create campaign rules to target your most valuable personas.

  • Engage fans by automating content across email, social media, web and mobile.

Measure and Optimize

  • Tied to Chalkline BettorBI and third-party tracking tools for actionable intelligence.

  • Harness machine learning to automate improvements and continuously increase ROI.

Drive more clicks and conversions.

  • Increase LTV and re-activation rates.
  • Target higher margin bets and bets struck per session.
  • Better open rates and click-through rates on outbound messaging.

And best of all, Chalkline can get you up and running inside 30 days.


BetAssist Case Study: Mr. Green

The Results

  • Deployed mobile-first automated content across the top six football leagues in less than 30 days.

  • Integrated real-time odds and deep-links via Kambi and Sportradar.

  • All content customized to align with brand and inflight marketing campaigns.

Case Study

Match Facts Mr Green

Client Feedback

"Chalkline delivered engaging data visualizations direct to customers' phones. And as they are staffed full of industry pros, they can move quickly.

It made a difference, customers placed more, higher margin bets."
Enda Gaffney

Head of Sportsbook, Mr. Green

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