“Chalkline knows sports betting. The Chalkline Free-to-Play game platform enables BetChicago to engage and educate sports bettors of all levels. They get regulation, customer acquisition and the importance of actionable data.”

-Frank Ignatius, CEO at BetChicago

 

BetChicago: Super-Serving Bettors and Fantasy Fans

Launched in early 2018, BetChicago is THE source for betting and fantasy-focused sports coverage.

BetChicago provides focused regional PLUS national coverage of NFL, MLB, NBA, NHL, MLS and NCAA sports. The site also covers the PGA Tour, horse racing, MMA, boxing, international soccer and more.

As part of their mobile-friendly editorial web content and app, BetChicago offers real-time odds, scores and statistics for all major sports.

 

Capitalizing on Opportunity

Even before PASPA was repealed, BetChicago recognized an opportunity to:

1.   Engage sports bettors throughout the Midwest through focused editorial content.

2.   Complement editorial content with free-to-play games powered by Chalkline Sports.

3.   Build sponsor partnerships in and beyond the Greater Chicago area.

 

Implementing a Free-To-Play Strategy

After the initial strategy kickoff session, Chalkline Sports launched a full suite of free-to-play games for BetChicago.

Each week, the game lobby included over a half dozen games with a special focus on Chicago-based NFL, NCAAF and MLB games.

Players competed daily and weekly for cash prizing.

All players received customized emails for pick confirmations, results and reminders.

Additionally, our BettorAnalytics optimization provided BetChicago with complete player profiles and additional actionable data for continuous optimization.

The BetChicago marketing team used BettorAnalytics to:

1.   Measure game entries

2.   Quickly see which players won and how players scored

3.   Measure new vs. returning players

4.   Track player acquisition by traffic source

 

Powerful Results

BetChicago effectively utilized its free-to-play tools to drive results in Q3 of 2018:

–   50+ unique games

–   15+ leagues and events

–   45-70% weekly repeat players

–   255% monthly player growth

–   80% Illinois-based players

–   78% mobile plays

–   Promotional email marketing automation and personalization

–   Real-time BettorAnalytics reporting

 

Key Features of BetChicago’s F2P Games

Using Chalkline’s platform, BetChicago’s free-to-play offerings included:

–   F2P game lobby with 6+ new live odds games each week

–   Chicago-focused NFL, NCAAF and MLB games

–   Unique NBA, NHL, MMA, PGA, and horse racing games

–   Custom ‘Player Prop PLUS’ games

–   Sponsor-driven custom games for the Ryder Cup and NFL Sundays

–   Cash and physical prizing

–   Promotional email marketing automation and personalization

–   Real-time BettorAnalytics reporting

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