Chalkline Sports Recognized for Partnership with Barstool Bets at iGB Affiliate Awards

When: February 7th

Where: The Brewery, London

The iGB Affiliate Awards bring established and disruptive players in the iGaming industry together to celebrate innovations, successes, and contributions from the past year.

Chalkline Sports has been shortlisted for the Best Innovation Award for our work in customer acquisition through Free-to-Play (F2P) sports betting games for Barstool Bets.


Barstool Bets Live In-Play Integration

Chalkline Sports partnered with Barstool Bets in the summer of 2019 to create a platform focused heavily on live in-play free-to-play contests to identify and acquire live bettors.

Bettor behavior data was collected to create rich customer profiles, including bettor preferences and tendencies, bet types, favorite teams, and credit management.

Chalkline was able to rely on its experience with live in-play integration to get the platform up and running within one month.

To learn more: view our Barstool Bets Case Study



About Chalkline Sports

Chalkline Sports is a data company. We deliver free-to-play games and mobile-first interactions to build rich, permission-based customer profiles for our clients, enabling operators to super-serve their customers, while simultaneously reducing customer acquisition and retention costs. 

Our BettorBI platform rests on data patterns and processes built over a decade of operating sports books in the USA and Africa.

Learn how Chalkline can help you acquire customers and make your book more profitable.


Check Out Past Episodes of The Operator’s Edge

The Operator’s Edge live webinar series provides an in-depth look at the sports betting industry to identify trends and opportunities.

Watch the replays of previous episodes and be sure to tune in to the next episode of The Operator’s Edge.

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