Outkick the Coverage: Successful Mobile Engagement
Converting Social + Web Visitors to Email Addresses
Prior to the 2017-18 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.
After running a highly successful, season-long college football program–capped with season-high numbers for the CFB Playoffs–Chalkline worked with the client to build and distribute NFL playoff games. All deployed in less than a week, engaging thousands of new players with a passion for pro football (and who were lamenting the end of the gripping college football season).
Chalkline’s Objectives
- Deliver turnkey, mobile-first games that engage passionate fans throughout college football season.
- Build a community database of validated emails and mobile numbers.
- Drive clicks and conversions to support Outkick the Coverage business goals.
The Result
%
conversion rate
Fans are highly engaged
%
Games are easy to play
completed the game in less than one minute
%
Players are mobile
played on their phone
%
Players are young
Millennials
Real-time BettorBI and Reporting
Simple and Effective for Social
Past Episodes of The Operator’s Edge Webinar Series
- The Chalkline Developer Platform: Three Case Studies
- Four Sports Betting Personas at Every Casino
- 3 Reasons to Bet on Baseball for Customer Acquisition
Also Coming in 2020
- January 16: Integrating a Sportsbook into a Land-based Casino: 5 Lessons Plus US Success Stories
- February 20: Four Ways to Turn Sports Fans into Sports Betters
Additional information about Chalkline Sports:
The Chalkline Team has operated sportsbooks in South Africa and North America
Chalkline Sports has been building personalized marketing automation tools with actionable business intelligence for 15+ years
Chalkline focuses on bridging affiliate and loyalty programs, amortizing customer acquisition costs across an ever-increasing customer lifetime value
Award-Winning Platform
Turnkey Customer Acquisition And Engagement Tools For Operators And Media