Case Study

Outkick the Coverage: A Case Study in Mobile Engagement

Converting Social + Web Visitors to Email Addresses

Prior to the 2017-18 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.

After running a highly successful, season-long college football program–capped with season-high numbers for the CFB Playoffs–Chalkline worked with the client to build and distribute NFL playoff games. All deployed in less than a week, engaging thousands of new players with a passion for pro football (and who were lamenting the end of the gripping college football season).

 

 

Chalkline’s Objectives

 

  • Deliver turnkey, mobile-first games that engage passionate fans throughout college football season.
  • Build a community database of validated emails and mobile numbers.
  • Drive clicks and conversions to support Outkick’s business goals.

The Result

%

conversion rate

Fans are highly engaged

%

Games are easy to play

completed the game in less than one minute

%

Players are mobile

played on their phone

%

Players are young

Millennials

Real-time BettorBI and Reporting

 

 

 

Simple and Effective for Social

 

Award-Winning Platform

Turnkey Customer Acquisition And Engagement Tools For Operators And Media