Case Study
Outkick the Coverage: A Case Study in Mobile Engagement
Converting Social + Web Visitors to Email Addresses
Prior to the 2017-18 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.
After running a highly successful, season-long college football program–capped with season-high numbers for the CFB Playoffs–Chalkline worked with the client to build and distribute NFL playoff games. All deployed in less than a week, engaging thousands of new players with a passion for pro football (and who were lamenting the end of the gripping college football season).
Chalkline’s Objectives
- Deliver turnkey, mobile-first games that engage passionate fans throughout college football season.
- Build a community database of validated emails and mobile numbers.
- Drive clicks and conversions to support Outkick’s business goals.
The Result
%
conversion rate
Fans are highly engaged
%
Games are easy to play
completed the game in less than one minute
%
Players are mobile
played on their phone
%
Players are young
Millennials
Real-time BettorBI and Reporting
Simple and Effective for Social
Award-Winning Platform
Turnkey Customer Acquisition And Engagement Tools For Operators And Media