Outkick the Coverage: Successful Mobile Engagement

Converting Social + Web Visitors to Email Addresses

Prior to the 2017-18 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.

After running a highly successful, season-long college football program–capped with season-high numbers for the CFB Playoffs–Chalkline worked with the client to build and distribute NFL playoff games. All deployed in less than a week, engaging thousands of new players with a passion for pro football (and who were lamenting the end of the gripping college football season).



Chalkline’s Objectives


  • Deliver turnkey, mobile-first games that engage passionate fans throughout college football season.
  • Build a community database of validated emails and mobile numbers.
  • Drive clicks and conversions to support Outkick the Coverage business goals.

The Result


conversion rate

Fans are highly engaged


Games are easy to play

completed the game in less than one minute


Players are mobile

played on their phone


Players are young


Real-time BettorBI and Reporting




Simple and Effective for Social



Past Episodes of The Operator’s Edge Webinar Series


Also Coming in 2020


Additional information about Chalkline Sports:

The Chalkline Team has operated sportsbooks in South Africa and North America

Chalkline Sports has been building personalized marketing automation tools with actionable business intelligence for 15+ years

Chalkline focuses on bridging affiliate and loyalty programs, amortizing customer acquisition costs across an ever-increasing customer lifetime value

Award-Winning Platform

Turnkey Customer Acquisition And Engagement Tools For Operators And Media