Outkick the Coverage: A Case Study in Mobile Engagement
Converting Social + Web Visitors to Email Addresses
Prior to the 2017-18 College Football season, Chalkline partnered with Clay Travis, a sports journalist (CBS, Fox) and founder of popular SEC football focused website + social presence: Outkick the Coverage.
After running a highly successful, season-long college football program–capped with season-high numbers for the CFB Playoffs–Chalkline worked with the client to build and distribute NFL playoff games. All deployed in less than a week, engaging thousands of new players with a passion for pro football (and who were lamenting the end of the gripping college football season).
- Deliver turnkey, mobile-first games that engage passionate fans throughout college football season.
- Build a community database of validated emails and mobile numbers.
- Drive clicks and conversions to support Outkick’s business goals.
Fans are highly engaged
Games are easy to play
completed the game in less than one minute
Players are mobile
played on their phone
Players are young
Real-time BettorBI and Reporting
Simple and Effective for Social
Turnkey Customer Acquisition And Engagement Tools For Operators And Media