Bettor Business Intelligence for Operators

Chalkline BettorBI delivers clean visualizations and persona-driven data methods that inform more profitable decisions.

Make better, faster, more profitable decisions with BettorBI.

Intelligently Monetize Your Audience

Chalkline automatically builds rich customer profiles that deliver your content and offers to customer segments across channels, in real time. By analyzing your audience throughout the event lifecycle, Chalkline empowers operators to understand the patterns and behaviors that drive bets, clicks and shares.

Retain & Grow Customers through Personalization

Most operators agree: their biggest growth opportunity lies in retaining and growing your existing customers. Chalkline’s BettorBI delivers personalized punter products like BetAssist and BettorGames. The customer path from sign-up to deposit to regular customer is fraught with opportunities to drop off. BettorBI empowers you to own the most micro-moments that cost-effectively convert each step of the path from awareness to regular bettor.

Predictive Customer Modeling

“Go where the ball is going to be.” Chalkline’s machine learning technology analyzes your customers’ behavior, and automatically builds models that predict future persona behaviors. More importantly, BettorBI compares your data to large data sets, builds look-alike audiences and recommends specific marketing activities for customer acquisition.

Betassist Case Study


  • Created data visualizations for all key client focus analytics areas
  • Integrated Chalkline APIs into the Lottostar system to support new sports products
  • Got Lottostar fully integrated in less than 30 days