In this episode of The Operator’s Edge, Joe provides insight for casino operators looking to prepare for legal sports betting and offer online sportsbooks in newly regulated states.

20 minute webinar: “Four Ways to Prepare for Sports Betting in Your State

Host: Co-Founder Joe Kustelski and Co-Founder and CEO Daniel Kustelski

Four Key Takeaways

1. Dive into the Numbers

• With regulated sportsbooks going live, mobile betting is overwhelmingly the market’s medium of choice

• In Pennsylvania, within 3 months of the first online sportsbook going live, the value of online bets was nearly triple that of retail

• While every new market is bound to have a wave of promotional bonuses, this should not be considered as a long-term sustainable customer acquisition strategy

2. Assess Your Entire Opportunity

• Online sports betting is not a detriment to other forms of gambling; sportsbooks have proven to be additive for casino properties

• Foot traffic in casinos increases with the introduction of sports betting

• The market is still young, and consumers with other gambling preferences can be targeted to engage with new sportsbooks

3. Think Global, Act Local

• Leverage geographical preferences in not only your advertising and marketing message, but odds boosting as well

• The power of regional sports networks provide an opportunity to better target and engage your core and potential customers

• Operators and media companies both should tap into the benefits of a local betting focused product

4. Get Started Now

• Use free-to-play games to target high potential clients such as casino VIPs

• In states still in the process of regulating sports gambling, educate, acclimate, and engage the market to make people feel comfortable placing bets

• Ease your customers with simpler, free-to-play mobile sport betting games


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