In this episode of The Operator’s Edge, Joe provides insight for casino operators looking to prepare for legal sports betting and offer online sportsbooks in newly regulated states.
20 minute webinar: “Four Ways to Prepare for Sports Betting in Your State”
Host: Co-Founder Joe Kustelski and Co-Founder and CEO Daniel Kustelski
• With regulated sportsbooks going live, mobile betting is overwhelmingly the market’s medium of choice
• In Pennsylvania, within 3 months of the first online sportsbook going live, the value of online bets was nearly triple that of retail
• While every new market is bound to have a wave of promotional bonuses, this should not be considered as a long-term sustainable customer acquisition strategy
• Online sports betting is not a detriment to other forms of gambling; sportsbooks have proven to be additive for casino properties
• Foot traffic in casinos increases with the introduction of sports betting
• The market is still young, and consumers with other gambling preferences can be targeted to engage with new sportsbooks
• Leverage geographical preferences in not only your advertising and marketing message, but odds boosting as well
• The power of regional sports networks provide an opportunity to better target and engage your core and potential customers
• Operators and media companies both should tap into the benefits of a local betting focused product
• Use free-to-play games to target high potential clients such as casino VIPs
• In states still in the process of regulating sports gambling, educate, acclimate, and engage the market to make people feel comfortable placing bets
• Ease your customers with simpler, free-to-play mobile sport betting games
Turnkey Customer Acquisition And Engagement Tools For Operators And Media