About Chalkline

Build your sports betting database. Engage and educate players with live-odds games and real-time resulting. Convert your players to real-money sports betting.

Founded in early 2016, Chalkline Sports combines industry expertise from sports betting, technology, business intelligence, media and digital marketing.

The world’s leading platform for scalable, personalized sports betting games: freeplay, insured and real money. Chalkline acclimates, engages and monetizes bettors.


Chalkline Sports was built on the premise that sports betting operators, affiliates and media companies in high-growth markets (North America and Africa) are fundamentally under-served. Customers demand snack-sized, mobile-first engagement and personalization during the 150 times they check their phones each day.

Operators, affiliates and media companies require access to cost-effective engagement tools to communicate more powerfully with an ever mobile-first world. And to harness real-time business intelligence tools to continuously measure and encourage scalable growth.

Chalkline is laser-focused on building scalable technology that solves these business challenges and seamlessly integrates with gaming and media operations to drive value across the enterprise.

What We’ve Done Before 

  • Led sportsbooks and ADWs in the US and South Africa.
  • Led a 100+ employee international ticketing company.
  • Founded three technology companies (among the founders).
  • Built business intelligence solutions for sports betting and ticketing industries.
  • Built relationships with thousands of B2B clients and millions of consumers.


EGR North America Awards 2018 and 2019 –
Freeplay Gaming Supplier of the Year

What We’re Good At

Efficiently connecting sports betting operators and affiliates with new, high-margin customers

Scalably delivering fun, mobile-first sports games, both Free-to-Play and Real Money

Building audiences in high-growth regulated markets—North America and Africa

Digital marketing automation.

Helping established brands connect with the sports betting ecosystem

Being easy to switch on…and fun to work with

Mission, Vision & Values


Build premier mobile-first, personalized sports bettor communities.


Own the thumb of every sports bettor.

  • Candid
  • Action-oriented
  • Resourceful
  • Data-driven
  • Speed as a Habit

Chalkline Team

Daniel Kustelski
CEO, Army Veteran

  • GM, Sports Betting,
    Sun International
  • CEO: Voltbet
  • COO: Watch and Wager
Joe Kustelski

  • CEO, Etix
  • VP, Product, Ticketmaster
  • VP, Digital,
    MediaNews Group
Jason Foster

  • GM, Trading & Tech,
    Sun International
  • 20+ years sports betting operations 
  • Business intelligence and risk expert
Mark Hiscock
Lead Engineer

  • Sr. Engineer,
    Sun International
  • Sr. Engineer,
  • 10+ years full-stack gaming development

Award-Winning Platform

Turnkey Customer Acquisition And Engagement Tools For Operators And Media