Why Chalkline?

About Chalkline

Founded in early 2016, Chalkline Sports combines industry expertise from sports betting, technology, business intelligence, media and digital marketing.

Chalkline Sports was built on the premise that sports betting operators, affiliates and media companies in high-growth markets (North America and Africa) are fundamentally under-served. Customers demand snack-sized, mobile-first engagement and personalization during the 150 times they check their phones each day.

Operators, affiliates and media companies require access to cost-effective engagement tools to communicate more powerfully with an ever mobile-first world. And to harness real-time business intelligence tools to continuously measure and encourage scalable growth.

Chalkline is laser-focused on building scalable technology that solves these business challenges and seamlessly integrates with gaming and media operations to drive value across the enterprise.

What We’ve Done Before: 

  • Led sportsbooks and ADWs in the US and South Africa.
  • Created a profitable international ticketing company.
  • Founded and sold three technology companies (among the founders).
  • Built business intelligence solutions for sports betting and ticketing industries.
  • Built relationships with thousands of B2B clients and millions of consumers.


EGR North America Awards 2018 and 2019 –
Freeplay Gaming Supplier of the Year

What We’re Good At
Efficiently connecting sports betting operators and affiliates with new, high-margin customers
Scalably delivering fun, mobile-first sports games, both Free-to-Play and Real Money
Building audiences in high-growth regulated markets—North America and Africa
Digital marketing automation.
Helping established brands connect with the sports betting ecosystem
Being easy to switch on…and fun to work with

Mission, Vision & Values


Build premier mobile-first, personalized sports bettor communities.


Own the thumb of every sports bettor.

  • Candid
  • Action-oriented
  • Resourceful
  • Data-driven
  • Speed as a Habit

Chalkline Team

Daniel Kustelski
CEO, Army Veteran

  • GM, Sports Betting,
    Sun International
  • CEO: Voltbet
  • COO: Watch and Wager
Joe Kustelski

  • CEO, Etix
  • VP, Product, Ticketmaster
  • VP, Digital,
    MediaNews Group
Jason Foster

  • GM, Trading & Tech,
    Sun International
  • 20+ years sports betting operations 
  • Business intelligence and risk expert
Mark Hiscock
Lead Engineer

  • Sr. Engineer,
    Sun International
  • Sr. Engineer,
  • 10+ years full-stack gaming development

Chalkline got me up and running in a week.

Our fans love the games. The reporting and the analytics–it’s all been easy to use. Plus, it drives results. Everything Chalkline has done has exceeded my expectations.

Clay Travis
Founder, Outkick the Coverage

No photo description available.

Chalkline knows sports betting.

The Chalkline Free-to-Play game platform enables BetChicago to engage and educate sports bettors of all levels. They get regulation, customer acquisition and the importance of actionable data. Plus, they’re easy to work with.

Frank Ignatius
CEO, BetChicago


Chalkline should be an integral part of the go-to-market strategy for any property’s sports betting plan.

The platform’s flexibility and the Chalkline team’s deep industry knowledge allowed us to push the envelope with custom games, leaderboards, unique contests and prizing that kept our players engaged and coming back week after week.

Chris Capra
VP Online & Internet Marketing, Tropicana Entertainment, Inc. 

Award-Winning Platform

Turnkey Customer Acquisition And Engagement Tools For Operators And Media