Aug 9, 2024
Engaging Fans and Building The Grand Casino Loyalty Database: 3M Golf Sponsorship Activation Case Study
Engaging Fans and Building The Grand Casino Loyalty Database: 3M Golf Sponsorship Activation Case Study
Taking advantage of the 3M Open and unique Chalkline free-to-play games, Grand Casino successfully increased fan engagement and helped grow their loyalty database.
Joe Kustelski
Aug 9, 2024
About Grand Casino
Grand Casino, located in east-central Minnesota and founded by the Mille Lacs Band of Ojibwe in 1992, is one of the premier casinos in the Midwest.
In addition to being an official partner of the Minnesota United FC, the casino is also a sponsor for the 3M Open, Minnesota’s only PGA Tour Event. Taking place just south of Grand Casino, the golf tournament was a perfect opportunity to turn local excitement into digital and retail engagement.
To learn more about Grand Casino, visit grandcasinomn.com.
About Grand Casino
Grand Casino, located in east-central Minnesota and founded by the Mille Lacs Band of Ojibwe in 1992, is one of the premier casinos in the Midwest.
In addition to being an official partner of the Minnesota United FC, the casino is also a sponsor for the 3M Open, Minnesota’s only PGA Tour Event. Taking place just south of Grand Casino, the golf tournament was a perfect opportunity to turn local excitement into digital and retail engagement.
To learn more about Grand Casino, visit grandcasinomn.com.
About Grand Casino
Grand Casino, located in east-central Minnesota and founded by the Mille Lacs Band of Ojibwe in 1992, is one of the premier casinos in the Midwest.
In addition to being an official partner of the Minnesota United FC, the casino is also a sponsor for the 3M Open, Minnesota’s only PGA Tour Event. Taking place just south of Grand Casino, the golf tournament was a perfect opportunity to turn local excitement into digital and retail engagement.
To learn more about Grand Casino, visit grandcasinomn.com.
Grand Casino’s Freeplay Sports Activation with MN United
Grand Casino has long embraced fan engagement tools with their sponsorship activations.
Grand Casino’s partnership with Minnesota United FC includes a free-to-play prediction game all season, driving significant new customer acquisition, app downloads and app visits.
To play along with Grand Casino’s pro soccer predictors, visit here.
Grand Casino’s Freeplay Sports Activation with MN United
Grand Casino has long embraced fan engagement tools with their sponsorship activations.
Grand Casino’s partnership with Minnesota United FC includes a free-to-play prediction game all season, driving significant new customer acquisition, app downloads and app visits.
To play along with Grand Casino’s pro soccer predictors, visit here.
Grand Casino’s Freeplay Sports Activation with MN United
Grand Casino has long embraced fan engagement tools with their sponsorship activations.
Grand Casino’s partnership with Minnesota United FC includes a free-to-play prediction game all season, driving significant new customer acquisition, app downloads and app visits.
To play along with Grand Casino’s pro soccer predictors, visit here.
3M LIVE 13th Hole Game
Chalkline’s live staking game on the 13th hole was a massive success for Grand Casino.
As golfers took the tee box of the par 3, players could use a balance of 1,000 points to wager on the performance of specific golfers or groups of players.
To make it even better, fans were playing to win a hotel stay and round of golf at the casino’s course.
With a simple mechanic and a great prize, fan engagement numbers soared.
3M LIVE 13th Hole Game
Chalkline’s live staking game on the 13th hole was a massive success for Grand Casino.
As golfers took the tee box of the par 3, players could use a balance of 1,000 points to wager on the performance of specific golfers or groups of players.
To make it even better, fans were playing to win a hotel stay and round of golf at the casino’s course.
With a simple mechanic and a great prize, fan engagement numbers soared.
3M LIVE 13th Hole Game
Chalkline’s live staking game on the 13th hole was a massive success for Grand Casino.
As golfers took the tee box of the par 3, players could use a balance of 1,000 points to wager on the performance of specific golfers or groups of players.
To make it even better, fans were playing to win a hotel stay and round of golf at the casino’s course.
With a simple mechanic and a great prize, fan engagement numbers soared.
Daily Tournament Challenge
In addition to live staking, fans also played in daily challenge games.
Each round of the tournament featured a different style of game, keeping players on their toes and engagement high.
With daily and weekly prizes, fans made sure to return to the leaderboard to check on their picks.
Daily Tournament Challenge
In addition to live staking, fans also played in daily challenge games.
Each round of the tournament featured a different style of game, keeping players on their toes and engagement high.
With daily and weekly prizes, fans made sure to return to the leaderboard to check on their picks.
Daily Tournament Challenge
In addition to live staking, fans also played in daily challenge games.
Each round of the tournament featured a different style of game, keeping players on their toes and engagement high.
With daily and weekly prizes, fans made sure to return to the leaderboard to check on their picks.
Unique Prizing
Grand Casino used unique prizing to attract fans of all interests levels, from golf fanatics to casual viewers.
Their Grand National Golf Club served as the perfect prize for golf fans.
One prize included a hotel stay and free round of golf at their truly beautiful course, while another featured a round of golf and a brand new putter.
In addition to the golf rewards, Grand Casino offered typical FreePlay at their casino, something that all fans can get excited about.
Unique Prizing
Grand Casino used unique prizing to attract fans of all interests levels, from golf fanatics to casual viewers.
Their Grand National Golf Club served as the perfect prize for golf fans.
One prize included a hotel stay and free round of golf at their truly beautiful course, while another featured a round of golf and a brand new putter.
In addition to the golf rewards, Grand Casino offered typical FreePlay at their casino, something that all fans can get excited about.
Unique Prizing
Grand Casino used unique prizing to attract fans of all interests levels, from golf fanatics to casual viewers.
Their Grand National Golf Club served as the perfect prize for golf fans.
One prize included a hotel stay and free round of golf at their truly beautiful course, while another featured a round of golf and a brand new putter.
In addition to the golf rewards, Grand Casino offered typical FreePlay at their casino, something that all fans can get excited about.
Learn More
Want to turn your sponsorships into tangible retail + digital engagement?
Contact us to get up and running in a few weeks.
Learn More
Want to turn your sponsorships into tangible retail + digital engagement?
Contact us to get up and running in a few weeks.
Learn More
Want to turn your sponsorships into tangible retail + digital engagement?
Contact us to get up and running in a few weeks.
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